Traditional v/s Digital Marketing

Traditional marketing involves using conventional methods like print ads, billboards, TV commercials, and direct mail to reach customers. These methods have been effective for decades but often come with high costs and limited audience targeting. On the other hand, digital marketing utilizes online platforms such as social media, search engines, email, and websites. It offers precise targeting, real-time performance tracking, and greater flexibility. For example, while a billboard ad reaches anyone who drives by, a digital ad can be shown specifically to people who have shown interest in similar products online, making digital marketing more cost-effective and efficient.